The initial aim of this campaign was to increase awareness of the launch, intrigue and excite. Visually, aimed to show the car on enticing grand tour locations around the world.

 

On top of our usual design offering, we ran a full-day immersive creative workshop with McLaren where the team and I art directed a series of innovative and user-responsive units that invited the user to scroll, pinch and reveal with their fingertips the nuances and beauty of this luscious car. 

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Launched in 8 countries, results from the first burst in the US and UK boast 2.1M impressions and a 0.38% display click through rate. Achieved a an overall 21% ad recall and a 36% brand lift.