brand expressions
Thought Machine
Redesign & global brand management
My journey with Thought Machine started with a re-brand in 2021. We introduced a gradient- based colour spectrum, which brought life and playfulness to an overall geometric icon-based brand. Marrying the worlds of finance and technology, Thought Machine is a B2B fintech company that visually speaks to both these worlds. Redesigned the brand with a focus on corporate scalability and differentiation from competitors.
Redesigned all marketing materials, including brochures, presentations, internal communications, campaigns, events, and social media assets. Elevated the brand image to be more professional, consistent, and engaging.
Oversaw end-to-end design content delivery across the company. Designed and delivered key products, including the LM system, external demo suite, and documentation hub apps. Automated and streamlined design requests through a custom dashboard, improving productivity, scalability, and crossdepartmental collaboration. Developed an infographic series that increased the BDR team’s cold lead response rate by 36%. Designed a quarterly investor report that effectively communicated complex financial information with style. Led the logo trademarking process.
M2020
stand design
Innovative non-boring
product videos developed with Mummu Studio