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Durex Sensory Stories

Art Direction 

As part of a global rebrand, Durex found a new image, font, and manifesto. With the new custom build Midnight Sans font, the Durex lozenge became a key visual and cropping device to focus in on intimate moments. 

In this project, I assisted with the image searching for this rebrand, reflecting a more modern, raw and real brand. The photography was to be with real people (not airbrushed models), in real settings (not a set) and portray real intimacy. 

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Another part of this project was the new sensory stories to showcase the qualities of each product. I was part of translating the written sensory stories into briefs for the 3D agency, colours and visual references for them to work from. 

Creative team: Lorenzo Fruzza, Nick House, Josh Toogood, et al from Havas London. 

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